Online Retail Data Analysis
Comprehensive analysis of online retail transactions for a UK-based gift shop during December 2010 to December 2011.
Key Findings
£8.98M
Total Sales
4,339
Unique Customers
£512.35
Average Order Value
8.55%
Return Rate
Featured Visualizations
Customer Segments
Sales by Country
Monthly Sales Trend
Sales peak during the pre-holiday season (November)
Customer Clusters
Four distinct customer segments identified
Analysis Sections
Data Overview
Explore the structure and characteristics of the Online Retail dataset, including data cleaning and preprocessing steps.
View Data Overview →Exploratory Analysis
Discover patterns in sales, product performance, customer behavior, and geographic distribution.
View Exploratory Analysis →Advanced Analysis
Dive into customer segmentation, predictive modeling, price elasticity, and cohort analysis.
View Advanced Analysis →Business Recommendations
Based on our comprehensive analysis, we've developed actionable recommendations to improve business performance:
- Implement targeted marketing strategies for each customer segment
- Focus retention efforts on high-value customers
- Expand to promising markets outside the UK
- Optimize pricing strategies based on product elasticity
- Improve product quality for items with high return rates